Jason Merritt / Getty Images for LACMA

Medical experts have long slammed Goop, Gwyneth Paltrow’s e-commerce wellness empire, for endorsing nonscientific and potentially dangerous products — from sex dust to silver nanoparticles — and pseudoscience personalities.

But on Thursday, Goop for the first time singled out one of its most vocal critics, obstetrician-gynecologist Jen Gunter, who routinely takes the site to task on her Twitter and blog. In particular, it defended the vaginal jade eggs that Gunter lambasted earlier this year.

“Since her first post, she has been taking advantage of the attention and issuing attacks to build her personal platform — ridiculing the women who might read our site in the process,” the company wrote in a blog post.

The post was called the “first in a series,” a sign Goop is taking a newly aggressive approach to its detractors. “When they go low, we go high,” Paltrow tweeted.

“I feel like I’ve fallen through the looking glass,” Gunter, a San Francisco doctor who has been writing about Goop since 2015, told BuzzFeed News by phone. When she first read the post on a train through England, where she is on vacation, she said she found it so “ludicrous” that she laughed.

“It’s just odd I have to defend myself against a website that passes on the idea that bras cause cancer or that people should listen to someone who talks to a spirit for their health care,” she said. “So I’m absolutely flabbergasted that they chose me as the center of their ire.”

No matter how much heat it draws, Goop continues to rise. Within the last year, it’s raised $10 million, hosted its first health and wellness summit in Los Angeles last month, and begun selling its own branded line of dietary supplements in the spring.

Gunter has dissected many of Goop’s articles and products, but one of her most viral takedowns concerned its $66 jade eggs, which are designed to be inserted into the vagina. In January, Goop published a Q&A with Shiva Rose, a “beauty guru/healer/inspiration/friend,” who praised the eggs for their ability to “help cultivate sexual energy, increase orgasm, balance the cycle, stimulate key reflexology around vaginal walls … intensify feminine energy, and invigorate our life force.”

Jen Gunter

Jen Gunter / Via drjengunter.wordpress.com

Gunter wasn’t buying it. “I read the post on GOOP and all I can tell you is it is the biggest load of garbage I have read on your site since vaginal steaming,” she wrote, referring to another Paltrow-endorsed practice. A woman could harm her pelvic floor muscles by using it, she warned, and get infected by bacteria.

Goop called Gunter’s post “mocking” and emblematic of media coverage of Goop that “suggests that women are lemmings.” “As women, we chafe at the idea that we are not intelligent enough to read something and take what Read More

Source:: BuzzFeed – Health